Privacy Policy

This Privacy Policy applies to Bimi Boo Kids, Inc. (“Bimi Boo,” “we,” “us,” and “our”), our website www.bimiboo.shop, and all of our (collectively the “Site”). Our Privacy Policy explains how we collect, use, and disclose certain information from you or about you when you visit or make a purchase from the Site.

Collecting Personal Information

When you (herein “you,” “your,” the “user” or the “user’s”) visit our Site, we may collect certain information about your device, your interaction with our Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information listed below) as “Personal Information.” See the list below for more information about what Personal Information we collect and why we collect it.

 Device information

  • Examples of Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
  • Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
  • Source of collection: collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
  • Disclosure for a business purpose: shared with the third-party ecommerce platform Shopify.

Order information

  • Examples of Personal Information collected: name, billing address, shipping address, payment information, email address, and phone number.
  • Purpose of collection: to provide products or services to you, fulfill orders, perform any other of our obligations to you, process your payment information, arrange for shipping, provide you with invoices and/or order confirmations, communicate with you, screen orders for potential risks or fraud, provide you with information or advertising relating to our products or services, and, when in line with the preferences you have shared with us,.
  • Source of collection: collected from you.
  • Disclosure for a business purpose: shared with third-party ecommerce platforms Shopify and Amazon.

 

Customer support information

  • Examples of Personal Information collected: Facebook or other social media profile, email address.
  • Purpose of collection: to provide customer support.
  • Source of collection: collected from you.
  • Disclosure for a business purpose: used to provide marketing materials and targeted advertising directly from us and/or from third parties on our behalf related to great new offerings we have in the works.

 

Minors

The Site is not intended for individuals under the age of eighteen (18), or, the age of legal majority in the country, state and/or province where the individual is located, unless the individual has received approval to access the Site from their parent or legal guardian. We do not intentionally collect Personal Information from children. If you believe a child has provided us with Personal Information, please contact us at toys@bimiboo.com with the subject line “Child Privacy” and we will immediately undertake to delete any information we have collected related to any child.

 

Sharing Personal Information

We share your Personal Information with certain selected third-party service providers to help us provide our services and fulfill our obligations to you, as described above. For example:

  • We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
  • We use Amazon to fulfill orders. You can read more about how Amazon uses your Personal Information here:
  • We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

 

Behavioural Advertising

As noted above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

  • We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy?hl=en.You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
  • We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to or block, depending on your location).
  • We use Facebook Ads to help us understand how our customers use the Site. You can read more about how Facebook uses your Personal Information here: https://www.facebook.com/about/privacy/previous. You can opt out of Facebook targeted advertising by https://www.facebook.com/settings/?tab=ads.

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

In any instance where we work with an outside third party, these third parties have their own privacy policies, most of which are linked above. We are not responsible for the privacy policies and practices of third parties, and you should read each of these policies to understand your rights with regard to these third parties, your personal information, and your privacy.

 

Use of Personal Information

We use your Personal Information to provide our services to you, which include: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on the latest of our products, services, and offers.

 

Lawful basis

Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your Personal Information under the following lawful bases:

  • Your consent;
  • The performance of the contract between us and you;
  • Compliance with our legal obligations;
  • To protect your vital interests;
  • To perform a task carried out in the public interest;
  • For our legitimate interests, which do not override your fundamental rights and freedoms.

 

Retention

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information.

 

Automated decision-making

If you are a resident of the EEA, you have the right to object to processing of your Personal Information based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you. we undertake our best efforts not to process your Personal Information in any manner that leads to automated decision-making or profiling, and believe it to be a best business practice as well as a legal requirement to treat each of our customers as a unique individual.  

 Services that may include elements of automated decision-making include:

  • Temporary denylist of IP addresses associated with repeated failed transactions. This denylist remains effective for a short duration of hours.
  • Temporary denylist of credit cards associated with denylisted IP addresses. This denylist remains effective for a several days at most.

Shopify, a third-party ecommerce platform we work with, uses limited automated decision-making to prevent fraud. If you feel that this has a legal effect on your or otherwise significantly affects you, you should contact Shopify.

 

Selling Personal Information

Our Site from time to time sells Personal Information, as defined by the California Consumer Privacy Act of 2018 (“CCPA”). Please contact us at toys@bimiboo.com with the subject line “CCPA Request” if you have any questions about our policies or practices in this area.

 

GDPR

If you are a resident of the EEA, you have the right to access the Personal Information we have about you in our possession, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, or designate an authorized agent to exercise your rights on your behalf, please contact us at toys@bimiboo.com with the subject line “GPDR Request.”

 Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.

 

CCPA

If you are a resident of California, you have the right to access the Personal Information we have about you in our possession (also known as the “Right to Know”), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, or designate an authorized agent to exercise your rights on your behalf, please contact us at with the subject line “CCPA Request.”

 

Cookies

A cookie is a small amount of information that is downloaded onto your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, social media and content cookies. Cookies make your browsing experience better by allowing the Site to remember your actions and preferences (such as login and region selection). This means that you don’t have to re-enter this information each time you return to the Site or browse from one webpage to another. Cookies also provide information on how people use the Site, for instance whether they are a first-time or frequent visitor. We use the following cookies to optimize your experience on our Site and to provide our services.

 

Cookies Necessary for:

Functioning of the Store

Name

Function

_ab

Used in connection with access to admin.

_secure_session_id

Used in connection with navigation through a storefront.

cart

Used in connection with shopping cart.

cart_sig

Used in connection with checkout.

cart_ts

Used in connection with checkout.

checkout_token

Used in connection with checkout.

secret

Used in connection with checkout.

secure_customer_sig

Used in connection with customer login.

storefront_digest

Used in connection with customer login.

_shopify_u

Used to facilitate updating customer account information.

 

Reporting and Analytics

Name

Function

_tracking_consent

Tracking preferences.

_landing_page

Track landing pages

_orig_referrer

Track landing pages

_s

Shopify analytics.

_shopify_s

Shopify analytics.

_shopify_sa_p

Shopify analytics relating to marketing & referrals.

_shopify_sa_t

Shopify analytics relating to marketing & referrals.

_shopify_y

Shopify analytics.

_y

Shopify analytics.

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between thirty (30) minutes and two (2) years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our Site may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menus. For more information on how to modify your browser settings or how to block, manage or filter cookies, you may review your browser’s help file or visit informational websites like www.allaboutcookies.org.

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.

 

Do Not Track

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

 

Changes

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons. We will post the date of the latest updates at the top of our Privacy Policy page. You are responsible for routinely visiting the page to review any changes which have been made to this Privacy Policy, and, by continuing to access the Site, you agree that you are aware of and accept any changes to the Privacy Policy.  

 

Contact

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at toys@bimiboo.com with the subject line “Privacy” or by mail using the details provided below:

410 Hauser Boulevard, Apt 4C, Los Angeles CA 90036, United States.

If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority, or our supervisory authority - the California Department of Justice’s Privacy and Data Security Unit, here: https://oag.ca.gov/privacy; or, the California Privacy Protection Agency, here: https://cppa.ca.gov.